DIRECTOR, MARKETING & COMMUNICATION POWERS COLLEGE OF BUSINESS

One of the country’s most selective public research universities, Clemson University serves a uniquely driven and highly accomplished student body.

Ranked consistently as one of the best national public university by U.S.News & World Report, Clemson is a science- and engineering-oriented college dedicated to teaching, research and service. Founded in 1889, we remain committed both to world-class research and a high quality of life. In fact, 91 percent of our seniors say they’d pick Clemson again if they had it to do over.

Clemson’s retention and graduation rates rank among the highest in the country for public universities. We’ve been named among the best values by Kiplinger magazine in 2013, and SmartMoney in 2012 ranked us No. 7 in student return on investment.

Our beautiful college campus sits on 1,400 acres in the foothills of the Blue Ridge Mountains, along the shores of Hartwell Lake. But we also have research facilities and economic development hubs throughout the state of South Carolina — in Greenville, Greenwood, Columbia and Charleston.

WELCOME TO CLEMSON!

Clemson is calling...are you ready to answer the call?

One of the most productive public research universities in the nation, Clemson University attracts and powerfully unites students, faculty and staff whose greatest desire is to make a difference in the lives of others.

Clemson has recently been named a top 25 public college in the country by the Wall Street Journal, a top South Carolina employer by Forbes and a Military Friendly Employer for five years running. Through our research, outreach and entrepreneurial projects, Clemson University and its employees are driving economic development and improving quality of life in South Carolina and beyond.

So,... are you ready?

JOB SUMMARY:

The Director of Marketing and Communications for the Wilbur O. and Ann Powers College of Business (PCOB) is a collaborative and strategic leader responsible for developing and implementing integrated and multi-platform communications that uniquely position and elevate the PCOB in the marketplace in conjunction with the University's strategic marketing and communications plan. Works closely with leadership in the PCOB to determine the marketing/ communication strategy to achieve leadership's goals and priorities, develop and execute tactics to achieve those goals, and implement metrics to determine growth and/or opportunities. Oversees and is responsible for the development and completion of projects including cultivation of stories to highlight the PCOB, creative and marketing projects (including print, digital, video and web), social media, photography needs, event management, media relations and provides strategic communication support to leadership as needed. Reports to the AVP of Operations and accesses the expertise of the MarCom team to assist in the production and completion of projects. Critical role that shapes how the University communicates its mission and goals to the public, media, faculty, staff, students, alumni and donors. Other duties as assigned. Reports to the AVP of Support Operations.

JOB DUTIES:

30% - Essential - Strategic Planning and Management:
Work with leadership of the PCOB and MarCom to develop a marketing and communications plan to advance the institution's strategic goals and priorities of the PCOB by increasing awareness of programs and services and enhancing the reputation of the PCOB; Work with departments within the PCOB to develop marketing goals specific to each area while augmenting the PCOB overall strategic goals; Serve as the senior communications advisor to the PCOB leadership, crafting and communicating strategic priorities, key messages and crisis management; Utilize market and stakeholder research to guide the strategic direction and development of marketing/communications plans for enrollment and advancement goals; Identify challenges and emerging issues; Utilize internal and external communications opportunities and solutions to create and execute appropriate strategies to support them.
25% - Essential - Branding:
Oversee the PCOB's brand, ensuring consistency with the University's brand in messaging and visual representation across all platforms and media; Work with MarCom to ensure proper use of University trademarks in materials, merchandise, giveaways, etc.; Assist with University-wide brand events to engage constituents with the University and the PCOB brand.
20% - Essential - Communications:
Create effective internal communications channels to keep faculty, staff, and students informed and engaged with the PCOB initiatives and news; Develop unified messaging strategy to promote the PCOB achievements, research, faculty, students and alumni; Facilitate creative ways to reach constituents; Collaborate with academic and administrative departments to ensure consistent messaging and alignment; Develop and implement strategies to communicate key initiatives such as academic achievements, faculty research, campus events, and strategic priorities to key stakeholders; Cultivate and create compelling content, including press releases, articles, speeches, op-eds, and university publications that effectively and uniquely tells the story of the PCOB; Coordinate centralized communications support from MarCom on behalf of the PCOB; Understand the MarCom protocols for crisis communication to effectively manage communications during times of crisis; Serve as a liaison to MarCom on media interactions that help promote and/or affect the PCOB. Develop and implement media relations strategies with MarCom Communications to proactively promote the PCOB's priorities, activities and achievements; Assist leadership with executive communication including talking points, speeches, video scripts, etc.
15% - Essential - Marketing:
Champion the use of storytelling to highlight achievements of faculty, staff and students, research breakthroughs, alumni success and community impact; Oversee development of all of marketing and communications materials including marketing collateral, brochures, newsletters, fact sheets, feature articles, presentations, email marketing, website, social media, etc.; Drive engagement across social media platforms, ensuring the university's message reaches a wide and diverse audience while maintaining a strong online presence; Collaborate with Enrollment Management to develop and implement a strategic marcom plan for recruitment and yield cycles; Collaborate with Advancement to develop marketing and communication materials for donor relations and the capital campaign; Monitor and analyze communications metrics to assess the effectiveness and adjust strategies accordingly.
10% - Essential - Operations:
Provide regular reports regarding success of communication efforts. These may include analytics, survey results, and other quantifiable and subjective measurements of effectiveness; Analyze current publications and communication, identifying and researching key audiences about perceptions, attitudes, demographics, etc; On an ongoing basis, analyze the customer experience and develop tools and approaches to improve it; Prepare and manage budgetary expenses associated with marketing and communications; Actively participate in the PCOB leadership and department meetings, MarCom All Team meetings and other meetings as required; Supervise project workflow and work with MarCom project managers to ensure deadlines are met; Supervise staff as assigned; Assist with other duties as assigned.

MINIMUM REQUIREMENTS:

Education: Bachelor's Degree - Marketing, Communications, Public Relations or related field
Work Experience: 3+ years

PREFERRED REQUIREMENTS:

Education: Master's Degree

RESPONSIBILITIES

JOB KNOWLEDGE
Comprehensive Job Knowledge - Comprehensive knowledge of theories and practices and ability to use in complex, difficult and/or unprecedented situations
SUPERVISORY RESPONSIBILITIES
Manages Work of Others - Manages work of others including hiring, terminating, training and developing, reviewing performance and administering corrective action for staff. Plans organizational structure and job content.
BUDGETARY RESPONSIBILITIES
No Budget Responsibilities - No fiscal responsibility for the department's budget.

PHYSICAL REQUIREMENTS:

Communicate, converse, give direction, express oneself
Recognize or inspect visually
Perceive, observe, clarity of vision

WORKING CONDITIONS:

No job description available

WORK SCHEDULE:

Standard Hours: 37.5/week

COMPENSATION INFORMATION

Expected Salary Range: $ 69,764.00 - $108,000.00

Salary is dependent upon several factors including, but not limited to, a candidate's previous experience, knowledge, skills and performance in accordance with Clemson's compensation guidelines.

ESSENTIAL PERSONNEL LEVEL

Normal Operations
Required to follow emergency facility closure directives, and not normally expected work on-site during emergency situations.

JOB LOCATION:

Clemson, SC

APPLICATION DEADLINE:

February 11,2026

MILITARY AND VETERAN:

MILITARY EQUIVALENCY:
Clemson University is proud to allow educational equivalency for military technical certifications and trainings that directly relate to the job duties.
VETERAN PREFERENCE:
South Carolina is making our Veterans a priority for employment in state agencies and institutions.

State policy for veteran preference states that for qualifying, full-time permanent positions, a veteran applicant may receive preference if they meet the job's minimum qualifications, were discharged under honorable conditions from the military, and submit their DD-214 for confidential review by the Office of Human Resources.
To claim Veteran Preference for qualifying positions, email hrjob@clemson.edu upon submission of your application.

CLOSING STATEMENT:

Clemson University is an EEO/AA employer. Employment decisions are made without regard to characteristics protected by applicable law including disability and protected veteran status.