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DIRECTOR, RECRUITMENT & ENROLLMENT MARKETING
One of the country’s most selective public research universities, Clemson University serves a uniquely driven and highly accomplished student body.
Ranked consistently as one of the best national public university by U.S.News & World Report, Clemson is a science- and engineering-oriented college dedicated to teaching, research and service. Founded in 1889, we remain committed both to world-class research and a high quality of life. In fact, 91 percent of our seniors say they’d pick Clemson again if they had it to do over.
Clemson’s retention and graduation rates rank among the highest in the country for public universities. We’ve been named among the best values by Kiplinger magazine in 2013, and SmartMoney in 2012 ranked us No. 7 in student return on investment.
Our beautiful college campus sits on 1,400 acres in the foothills of the Blue Ridge Mountains, along the shores of Hartwell Lake. But we also have research facilities and economic development hubs throughout the state of South Carolina — in Greenville, Greenwood, Columbia and Charleston.
WELCOME TO CLEMSON!
Clemson is calling...are you ready to answer the call?
One of the most productive public research universities in the nation, Clemson University attracts and powerfully unites students, faculty and staff whose greatest desire is to make a difference in the lives of others.
Clemson has recently been named a top 25 public college in the country by the Wall Street Journal, a top South Carolina employer by Forbes and a Military Friendly Employer for five years running. Through our research, outreach and entrepreneurial projects, Clemson University and its employees are driving economic development and improving quality of life in South Carolina and beyond.
So,... are you ready?
JOB SUMMARY:
Provide operational leadership in communication and marketing strategy for recruitment, enrollment, financial aid and new student transition aligned with University initiatives and the strategic plan. Design and implement a strategic, goal-based, data-driven recruitment marketing plan. Develop content for various formats throughout the student journey. Other duties as assigned.
JOB DUTIES:
35% - Essential - Strategic Planning and Management:
Provide operational leadership in communication and marketing strategy for recruitment, enrollment, financial aid, and new student transition through initiatives that are contemporary, on brand message, relevant, and serve to provide greater visibility of the university to prospective students. Develop and execute a comprehensive communication plan for prospective students, applicants, admitted students, and enrolling students and their supporters. Establish and maintain close relationships with unit-level staff to leverage collaboration and partnership opportunities for communication efforts. Help academic colleges, divisions and departments across campus build strategic marketing and communication plans to meet their enrollment goals within the university's overall recruitment and enrollment strategy. Serve as a senior communications advisor to Enrollment Management leadership, shaping key messages, strategic priorities, and crisis communications.
35% - Essential - Marketing:
Design and implement a strategic, goal-based, data-driven recruitment marketing plan in alignment with the prospective student journey lifecycle and University marketing goals. Execute the plan across multiple channels, including print, website, social media, e-mail, advertising, and other digital platforms. Serve as a recruitment and enrollment subject matter expert for MarCom and University leadership, helping cultivate data-driven practices to enroll a diverse and high-achieving student body. Conduct market research and execute efforts to deliver effective, relevant communication to prospective students and other stakeholders. Track key performance metrics (engagement, applications, yield, etc.) to continuously assess and enhance communication effectiveness.
30% - Essential - Content Development - : Develop content for various formats including print, presentations, digital, web, email and social media, serving various stakeholders and audiences throughout the prospective student journey. Ensure recruitment messaging is cohesive, audience-centered and aligned across all channels. Collaborate with MarCom partners to develop creative communications concepts that reinforce Clemson¿s goals and positively influence perceptions of Clemson with external constituents.
MINIMUM REQUIREMENTS:
Education - Bachelor's Degree - experience related to the development and dissemination of informational material.
Work Experience- 3+ years
PREFERRED REQUIREMENTS:
Education - Master's Degree
Work Experience - 5+ years
RESPONSIBILITIES
JOB KNOWLEDGE
Firm Job Knowledge - Firm working knowledge of concepts, practices and procedures and ability to use in varied situations
SUPERVISORY RESPONSIBILITIES
Acts as Lead - Acts as a Lead by guiding the work of others who perform essentially the same work.
BUDGETARY RESPONSIBILITIES
No Budget Responsibilities - No fiscal responsibility for the department's budget.
PHYSICAL REQUIREMENTS:
100% - Communicate, converse, give direction, express oneself
100% - Perceive, observe, clarity of vision
WORKING CONDITIONS:
No Work Conditions
WORK SCHEDULE:
Standard Hrs: 37.5
COMPENSATION INFORMATION
Expected Salary Range: $ 66,400.00 - $ 95,000.00
Salary is dependent upon several factors including, but not limited to, a candidate's previous experience, knowledge, skills and performance in accordance with Clemson's compensation guidelines.
ESSENTIAL PERSONNEL LEVEL
Normal Operations
Required to follow emergency facility closure directives, and not normally expected work on-site during emergency situations.
JOB LOCATION:
Clemson, SC
APPLICATION DEADLINE:
May 28, 2026
MILITARY AND VETERAN:
MILITARY EQUIVALENCY:
Clemson University is proud to allow educational equivalency for military technical certifications and trainings that directly relate to the job duties.
VETERAN PREFERENCE:
South Carolina is making our Veterans a priority for employment in state agencies and institutions.
State policy for veteran preference states that for qualifying, full-time permanent positions, a veteran applicant may receive preference if they meet the job's minimum qualifications, were discharged under honorable conditions from the military, and submit their DD-214 for confidential review by the Office of Human Resources.
To claim Veteran Preference for qualifying positions, email hrjob@clemson.edu upon submission of your application.
CLOSING STATEMENT:
Clemson University is an EEO/AA employer. Employment decisions are made without regard to characteristics protected by applicable law including disability and protected veteran status.